During this week in class we discussed about to major social issues and their awareness campaigns. We read and watched the Invisible Children’s awareness campaign against KONY and than compared that to The Spring – Charity Water. One was great example of how to use viral awareness for good the other was a great example of clicktivism. Kony 2012 was a great viral success, but there was very little true activism and no change for the cause they where fighting. The Spring – Charity Water was maybe not as successful virally, but the overwhelming support with donations and true activism lead to the change they were fighting for.
With The Spring – Charity Water they saw a problem that needed to be fixed. Millions of people in the world where not getting access to fresh drinking water and they wanted to make a change. After all the donations and volunteers came through they went to action a made wells and water pumps to give these people access to a basic human right. What made them so much different than the KONY 2012 campaign is that actually had a solution to there problem. What was even better was no one took a profit and they had proof of the change they where making. It was quite emotional to see the sad, sick faces of the children and people walking sonar for dirty water. It was amazing to see them playing in the water pumps and the smiles on their faces that they don’t have to walk miles to get it. This also added a great thing to the campaign because the donators can view where and how there money is helping the cause.
